VOLEM is Let’s Fly and We Want
Let’s fly: fly, travel, discover and enjoy Valencia and the Valencian Community is one of our goals.
We want to make the Valencian Community known and have good and enriching experiences.
We are official guides that in addition to the prominent places we want to make it easier for you to know the most unusual. Those who think: “I have passed through here and I had not noticed this detail …”
We show it to you in a pleasant, participatory, welcoming and accessible way. All people with different needs can participate in the activities.
And if you are still looking for something different, no problem, send us your request and we will make you a route and tailor-made experience . Traveling is a right of all people.
Story behind the name and logo
One of the most important moments in a company is the choice of its name.
It’s like when you have to think about what to call a son. This will accompany you throughout your “life”, so you have to take some time to think it over .
It is the first contact that people will have with the company, so it is very important that it be a pleasant meeting and that it invites them to continue “knowing”
I got down to work. I began to see different names, check that they were not, writing words, erasing, writing …
That’s how I spent a long time . One of those days I was talking to my sister in my native language when one of those words I said was volem (referring to flying). Specifically, I said something like “why not fly to Tenerife and després d’alli anem to El Hierro” (because we do not fly to Tenerife and after there we go to El Hierro) referring to a trip that we were organizing in the Canary Islands . Curiously, the minute I see a video on my mobile where they were protesting a square in the Cabañal neighborhood and the final motto was “Volem a dignified square” (We want a dignified square).
In a few days, I would have said and seen this as it is, but in those weeks that I was thinking about the name, I was attentive and perceptible, so I stopped fully and thought : Volem in Spanish means let’s fly and we want. And I thought, well, this play on words is not bad to put it in the name … It is a local word so it gives it its own character. Also, in Spanish it doesn’t sound so bad either and implies something of flying, traveling . It also transmits positive values such as freedom, autonomy, strength, happiness.
Volem only already exists, it is a flight school in Catalonia, so it needed a “last name” and what better than Valencia. It is where we are located and most guided tours are in the city itself. Also our routes through the Valencian Community leave from here (although we always give the possibility of other points). It is for all this that we saw this word convenient to accompany Volem.
Putting it to the test
So that was a great candidate, but had to be put to the test . So Volem Valencia along with a selection of twenty more names were taught to about thirty different people to receive feedback from each one.
Finally the winner was Volem Valencia .
So with this name Volem Valencia we want to imply that we want / volem for people to fly , have a beautiful experience in Valencia and throughout the Valencian community. There are many accessible sites that are not known and can be used so that everyone can visit them. We will be delighted to accompany you on this experience showing you and exploring places, even the most curious and least known.
Finally, once the name had been chosen, it was necessary to “decorate” it, give it strength. We asked a graphic design company that understood much more about it than we did.
After several meetings we decided on the final design of the logo. It is a compass . A symbol that plays with the two Vs for Volem and Valencia. The compass symbolizes freedom, exploring so that they choose the path (experience, route) they want to live and at the same time we are guiding them with the guided tours So that they meet and explore new places .
The elevated O refers to flying and the values we mentioned before promoting autonomy and accessibility to travel.